Marketing in the Age of Google - Vanessa Fox

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Marketing in the Age of Google - Vanessa Fox

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Written for web designers or web developers regularly develop or design website with Adobe Dreamweaver, Photoshop and/or Flash ALONE.

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Original content from [INBOUND MARKETING] by Brian Halligan, Dharmesh Shah

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Promotional Tissue Box: Unlimited ways to generate your marketing messages

The Best Functional Tool Which generate mutliple impression of your imprint message until the last sheet of tissue paper is used up !

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Comprehensive, varied Menu with Plain good cooking.

Established in 1980, the longest Taiwanese restaurant establishment in SS2, Petaling Jaya, Malaysia.

The New Formosa Restaurant has been introducing Malaysian diners to the delight Taiwanese cuisine for over 28 years. Their menu is extensive and varied; with more than 100 Shark's Fin, Chicken, meat, seafood and vegetable dishes to choose from, as well as desserts: from Taiwan's famous sweetie Glutinous rice pieces to crystallized yam to puddings.

At New Formosa Restaurant, chef and proprietor Lee Weng Eng and his Formosan wife are proud to present the delicious Taiwanese food - a respect for fresh ingredients, well-honed cooking techniques and an innovative approach, Since 1980, They have been serving authentic and creative Taiwanese cuisine while keeping abreast of customers' growing health consciousness. continued

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Enterprise-ready, but a good fit for any size organization

Mura can handle high-traffic sites clustered across multiple servers or be configured to run several mid-sized sites on a single server. It's scalable and powerful for enterprise use, but easy for small teams or individuals to work with.

SEO Friendly

Mura is a great CMS for SEO-focused website development. Mura outputs clear, semantically-correct code, uses human-readable URLS, and provides full control over all important page aspects (titles, URLs, meta information, etc.). You can even generate automatically-updated sitemaps and integrate 3rd party traffic-analysis tools (like Google Analytics) into your Mura CMS administrative screens. 

It?s Affordable

Open source Mura is free for anyone to download and use, while providing a feature set exceeding that of many enterprise platforms. But beyond the savings in licensing fees, Mura's rapid development cycle can dramatically lower your costs for implementation and custom development.

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In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture ? the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Often referred to as organizational identity, corporate identity helps organizations to answer questions like ?who are we?? and ?where are we going?? Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.

In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals.

Many companies, such as McDonald's and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark "M" logo and the yellow and red appears consistently throughout the McDonald's packaging and advertisements. Many companies pay large amounts of money for the research, design and execution involved in creating an identity that is extremely distinguishable and appealing to the company's target audience...continued

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The Internet is perhaps the most useful tool for online businesses today. Most large businesses have already developed a powerful online campaign; small businesses realize the power and benefits of SEO for their online presence, shop, or application. Actually businesses or companies flock to professional digital advertising agencies, or individual contractors. This can have an extremely large return on investment. For many, the most promising results come from great search engine optimization. Search engine optimization (SEO), involves many elements of a web site's design, the headers, the images alt tags, text links, the strong tag, articles that will "bait" links for you or that influence a site's position in the major search engine results for relevant keywords. Since many consumers put great trust in the top organic results (SERPs), placement on the first page of Google or Yahoo will provide credibility, and direct an incredible amount of relevant traffic to the website! Naturally and certainly, this results in an increasing number of conversions, the final goal of any business. 

First Steps - Make a list:

The first necessary piece of data is simply a list of relevant keywords. Find 1-2 relevant keywords here. After all, find keywords that related to your business's INDUSTRY or key product's TYPE will do, i.e. "Chocolate Cookie" but not just "Cookie". Along with this list should come with the monthly search volume. You will find that for some words, the volume can be hundred to millions searches. Export all of this data to a spreadsheet, using software such as Excel, for further analysis. This is the baseline data. Remember; eliminate unrelated, poorly phrased, or negative keywords from the list.

Narrow the list:

Next, focus on SEARCH VOLUME. Keep entries with the highest searches figure, as these should generate the most traffic. Choose 1-3 of keywords to act as candidates for SEO. Unfortunately, high monthly searches keywords are often sought after by many businesses. It may be very difficult to place on the first page of major search engines for such queries. This brings us to the next step, a slightly more involved strategy.

Assess the Competition:

The next step in the keyword research process is to identify the competitors for desired keywords, and assess how difficult it will be to rank above them in the major search engines. To begin, type a keyword candidate into a major search engine and observe the first page of results. These listings are the competitors for this keyword. Choose one URL from the list and analyze its search engine strength. The primary tool for this is Yahoo Site Explorer, please signup as Yahoo member first, we love Yahoo right? The simpler method is here: type "link:www.yourcompany.com" in the Google search (see live example of site analysis for Apple website). Use this feature to view the number of in-bound links for your competitors' website. Record this data in your keyword research spreadsheet. Do this for multiple URLs that appear on the first organic SERP (Search Engine Result Pages). This information will give a general sense of how difficult it is to rank above those URLs. It will take longer, if a website has tons of links, and a lot of work to overcome their position. For sites with fewer links, the internet business marketing competition is most likely less competitive. Such knowledge may influence final keyword choices for SEO. Only the site owner can decide how much effort and time he is willing to put in (or how much money to invest in SEO services), a decision that influences keyword choice.