In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture ? the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Often referred to as organizational identity, corporate identity helps organizations to answer questions like ?who are we?? and ?where are we going?? Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.

In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals.

Many companies, such as McDonald's and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark "M" logo and the yellow and red appears consistently throughout the McDonald's packaging and advertisements. Many companies pay large amounts of money for the research, design and execution involved in creating an identity that is extremely distinguishable and appealing to the company's target audience...continued

VirtueMart is an Open Source E-Commerce solution to be used together with a Content Management System (CMS) called Joomla!. Joomla! and VirtueMart are written in PHP and can be used in typical PHP/MySQL environments.

With its fully-featured eCommerce engine, VirtueMart is perfect to sell your Goods online and drive your Business to new Heights. Despite being Open Source Software it powers large Online Shops providing the Performance, Usability and Security you expect from professional Software.

VirtueMart is the leading Online-Shop Solution for Joomla!.

And the Best: it's free! You can download, use and modify it without any Restrictions (License: GNU/GPL) - just as Joomla!...continued

What is Joomla?

Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.

What's a content management system (CMS)?

A content management system is software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to...continued

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

The core software is built by hundreds of community volunteers, and when you?re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 25 million people have chosen WordPress to power the place on the web they call ?home? ? we?d love you to join the family...continued

A web template or website template is a tool used to separate content from presentation in web design, and for mass-production of web documents. It is a basic component of a web template system.

Web templates can be used to set up any type of website. In its simplest sense, a web template operates similarly to a form letter for use in setting up a website.

Web templates can be used by any individual or organization to set up their website. Once a template is purchased or downloaded, the user will replace all generic information included in the web template with their own personal, organizational or product information...continued